Local pizza shop gives back, challenges other restaurant owners to do the same
by Lillia Callum-Penso, firstname.lastname@example.org 3:50 p.m. EDT March 25, 2015
The owners of Vic's Pizza are out to prove that pizza can change the world, or at least that it can change the local community. Starting Thursday, Vic's will begin donating two large pizzas a week to Miracle Hill Ministries.
The fundraising effort is an attempt, say Vic's owners, to be part of the community that has supported the small pizza shop over the past year.
"We'd been thinking about how to give back for months," says Brenda McCord, who owns Vic's with her husband, Austin and son, Josh. "And we had our anniversary last month and we said now's really the time to do something."
The donated pies will go to Miracle Hill's Renewal Center. The facility houses 24 women ages 18 to 69, who are homeless and are recovering from drug and alcohol addiction. Most of the center's food comes from Miracle Hill's warehouse, but pizza is not generally in the mix.
"It's a major treat," says Brenda Jackson, with Miracle Hill Ministries. "There will be excitement when the girls see it."
The McCords took over Vic's last year and immediately set out to create a buzz. They started a food challenge, the Godfather, which to date no one has completed successfully, and they put a lot of effort into making their shop a family place.
A year later, the efforts have worked and Austin says Vic's is doing better than ever.
"We just feel like that we're so blessed that we want to pass it on," Brenda says.
The new program, which the three are calling "Smackdown on Hunger" aims to create a movement among other local pizzerias and eventually other local restaurants. Vic's is committed to donating two large pizzas to Miracle Hill every Thursday, and the McCords are challenging other local pizza shop owners to donate two pies a week to a non-profit of their choosing too.
Imagine the impact, Austin says.
"We're just a little pizza shop that thinks big," Austin says. "We can give away a couple of pizza pies all day long, but as far as effect, we said wait a second, maybe we could do something that would challenge all the pizza shops in this town."
Over the past year, Vic's has developed a following of loyal customers who come for the New York style thin crust pizza. The pies here are big and slices are about the size of an adult's head. You can get the standard varieties or whatever Josh has cooked up special that day – pulled pork pizza, lasagna pizza.
"I'm always looking for new ideas," Josh says.
The idea with the Smackdown on Hunger is to create a movement that will last for years to come. In addition to the pizzas donated by Vic's, anyone interested in helping can also purchase a pizza to donate. All those who do will receive 20 percent off their entire order.
"This is not a short-term obligation," Brenda says. "As long as we're here we will continue to do it."